about dilate
dilate is a marketing agency for regulated, stigmatized, and unfairly censored industries. We embed with leadership teams to deliver real growth strategies and implement award winning marketing for industries that have the deck stacked against them from the start.
a few of our trusted partners
what we do
What can we
do for you?
Brand & Channel Strategy
How the brand shows up, where it competes, and how every dollar is allocated.
Creative & Content
Strategy-driven creative built to convert — video, design, and content across every channel.
Creative & Content
Strategy-driven creative built to convert — video, design, and content across every channel.
Paid Search
Capture demand, make it convert, reduce wasted spend, and sustain efficient CAC.
Paid Search
Capture demand, make it convert, reduce wasted spend, and sustain efficient CAC.
SEO
Organic infrastructure that reduces reliance on paid media over time.
SEO
Organic infrastructure that reduces reliance on paid media over time.
Social & Influencer
Trust-building programs that connect organic, influencer, and paid into one system.
Social & Influencer
Trust-building programs that connect organic, influencer, and paid into one system.
Analytics & Reporting
Clean tracking, clear attribution, every channel tied to real business outcomes.
Analytics & Reporting
Clean tracking, clear attribution, every channel tied to real business outcomes.
Fractional Growth Leadership
Senior growth thinking embedded in your organization — without the full-time hire.
Fractional Growth Leadership
Senior growth thinking embedded in your organization — without the full-time hire.
These industries need a fearless partner.
Reproductive healthcare. Pharmacy. LGBTQ+ care. Hormone therapy. Addiction treatment. Mental health. Hair loss. GLP-1s. These are categories where audiences need honest, clear, human communication — and where most agencies go silent. Stigma comes from silence. It gets reinforced every time a brand is too cautious to say what their audience needs to hear.
dilate exists to change that.
our work
Featured work
Featured work
carafem
+491% patient growth over 3 years • 22 states • Over a decade of work that mattered
From startup to one of the country's most recognized reproductive healthcare providers — we were there for all of it. Brand strategy, paid media, SEO, creative, OOH, influencer, podcast, and organizational leadership. 0 patients to over 30k patients per year. 18M+ impressions from a single campaign. Gold Anthem Award. Colorado Ad Club Gold Bar.
carafem
+491% patient growth over 3 years • 22 states • Over a decade of work that mattered
From startup to one of the country's most recognized reproductive healthcare providers — we were there for all of it. Brand strategy, paid media, SEO, creative, OOH, influencer, podcast, and organizational leadership. 0 patients to over 30k patients per year. 18M+ impressions from a single campaign. Gold Anthem Award. Colorado Ad Club Gold Bar.
Ro
55% reduction in customer acquisition cost in 90 days
Scaled paid acquisition across Meta and Google through iterative creative testing and conversion optimization — extended to physician outreach, patient research, and consumer persona development.
Ro
55% reduction in customer acquisition cost in 90 days
Scaled paid acquisition across Meta and Google through iterative creative testing and conversion optimization — extended to physician outreach, patient research, and consumer persona development.
Costco
125M+ impressions • 500+ locations • Triple-digit sales growth
Wrote, directed, and produced five in-store video programs each deployed across 500+ warehouse locations nationwide.
Costco
125M+ impressions • 500+ locations • Triple-digit sales growth
Wrote, directed, and produced five in-store video programs each deployed across 500+ warehouse locations nationwide.
White Label Spirits
Building a brand from the ground up • Every decision ours
Founded by dilate’s Founder and Managing Director, White Label Spirits is a living proof of concept for the brand building discipline we bring to every client. From liquid to label — the same strategic intentionality, applied to something we own entirely.
White Label Spirits
Building a brand from the ground up • Every decision ours
Founded by dilate’s Founder and Managing Director, White Label Spirits is a living proof of concept for the brand building discipline we bring to every client. From liquid to label — the same strategic intentionality, applied to something we own entirely.
testimonials
What people
are saying
“Fleetwood and the Dilate team were a pleasure to work with. They thoughtfully created a variety of creative suggestions and organized thoughtful dialog to capture the essence of our vision. They quickly adapted to modifications to content and legal feedback throughout the process and their custom content was viewed by more than 25M people with each deployment helping to grow our program sales to triple digit increases."
Chris Pierce
AVP, Costco Health Solutions
“I have had the privilege of working with the Dilate team for the past 5 years and wholeheartedly recommend their services. Fleetwood Mathews and the Dilate team provided outstanding work product for two of the healthcare companies I worked with. Dilate always produced exceptionally creative advertising campaigns while meeting strict internal and external standards for healthcare marketing. Dilate always exhibited resilience in finding options to satisfy the most demanding internal stakeholders. The resulting executions always exceeded expectations, leading me to repeatedly return to Fleetwood and the team to solve new challenges in engaging patients in healthcare programs.”
Stephen Buck
Co-Founder, GoodRx
“Fleetwood and the Dilate team were a pleasure to work with. They thoughtfully created a variety of creative suggestions and organized thoughtful dialog to capture the essence of our vision. They quickly adapted to modifications to content and legal feedback throughout the process and their custom content was viewed by more than 25M people with each deployment helping to grow our program sales to triple digit increases."
Chris Pierce
AVP, Costco Health Solutions
“I have had the privilege of working with the Dilate team for the past 5 years and wholeheartedly recommend their services. Fleetwood Mathews and the Dilate team provided outstanding work product for two of the healthcare companies I worked with. Dilate always produced exceptionally creative advertising campaigns while meeting strict internal and external standards for healthcare marketing. Dilate always exhibited resilience in finding options to satisfy the most demanding internal stakeholders. The resulting executions always exceeded expectations, leading me to repeatedly return to Fleetwood and the team to solve new challenges in engaging patients in healthcare programs.”
Stephen Buck
Co-Founder, GoodRx
how to reach dilate
Contact us
contact
contact
(720) 515-7075
fleetwood@dilateinc.com