"Strategy. Everything in life should start with one."
Whether you are just starting out or have an established brand, gut checking your strategy is an important step to ensuring you reach your end goals. If you are saying the wrong things in the wrong way to the wrong people, you'll never hit goals or deliver a compelling customer experience. We developed this digital strategy package as a way to quickly and effectively analyze your digital strategy and provide high level digital marketing recommendations that move the needle.
If you've talked to other agencies or consultants, you may have been inundated with buzz words. Here's a few you need to know as well as what our strategy package encompasses.
WHAT IS DIGITAL STRATEGY?
It's an umbrella term that encompasses market research, analysis, strategy development, marketing communication recommendations, and reporting on progress towards hitting KPIs.
WHY IS DIGITAL STRATEGY IMPORTANT?
Because if you are talking to the wrong people in the wrong mediums, you are not getting their attention or their dollars.
IS DIGITAL STRATEGY THE SAME THING A DIGITAL MARKETING?
No. Digital strategy is what informs digital marketing. Marketing without strategy is like fishing without water.
WTF ARE KPIS?
No need to be afraid, they're just numbers. KPIs or "key performance indicators" are goals you want to hit with your strategy and marketing communications.
THE DIGITAL STRATEGY PACKAGE
In a sentence, we will review your business, goals, and current analytics, create a high level digital strategy, and provide 3 months worth of strategic marketing recommendations.
I wanna get to know ya.
It's all about relationships. Our clients are extremely important to us so we make a point of getting to know each other beyond business.
How's your business?
This is the discovery phase where we review your brand, business, metrics, goals and really understand your vision.
Whatcha got?
Analysis is an important step to creating a digital and data-backed strategy. We review any and all analytics data you are willing to share to understand what the numbers are saying about your business. No analytics data? No problem. We will collaborate with you on what's important to you and your specific industry.
Strategy work
With your data and your insights, we leverage industry best practices to develop a high-level strategy that sets the direction for all your digital marketing and communication needs. The strategy answers "why?"
Recommendations
The brass tacks aka the actual tactics. Depending on your business and industry, our recommendations will touch owned media, paid media, and social media. In other words, we will provide strategic recommendations on the following:
owned media: your website and email
paid media: your advertising (google ads, social media ads)
social media: your Instagram, Facebook, Twitter, LinkedIn, etc
Cost: $7,500+
Who needs this package?
Anyone looking to establish or re-establish their digital presence and hit more goals.